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HOF Rebel
HOF 1955
Press Release
German luxury car tailor HOF launches two new G-Class models as part of its first Collection. The HOF Rebel is the world's first customized electric G-Class while the HOF 1955 presents a unique vintage design inspired by historic Mercedes-Benz racing cars. Both Collection No.1 cars are designed by renowned automotive designer Etienne Salomé and will be limited to 10 units each.
Just days after the global launch of the new HOF brand at the Abu Dhabi Grand Prix – marked by the international reveal of the HOF Sir Class with over 1,063 hp – German car tailor HOF unveils the next chapter by presenting two models of its first launch collection. Both models showcase HOF's commitment to storytelling through design, individuality, and impeccable craftsmanship.
With its bold camouflage design inspired by extreme sports lifestyle and urban culture, the HOF Rebel is daring to be different. Available in two striking variants – one featuring a red camouflage design and another showcasing a white-gray camouflage design – the HOF Rebel offers a choice for those who seek individuality in electrified luxury. Its unapologetic aesthetic reflects a rebellious spirit that says: electrified luxury doesn't have to conform. In a world where electric vehicles are often understated, this G-Class flips the narrative and goes to the extreme.
The camouflage look of the HOF Rebel is also portrayed in the car's interior: camouflage accents are paired with the HOF Gun Metal Interior Package, balancing fearless design with high-performance comfort.
| Model | HOF Rebel |
| Based on | Mercedes-Benz G 580 |
| Displacement | Battery 116 kWh |
| Power | 587 hp / 432 kW |
| Torque | 1,164 Nm |
| V Max | 180 km/h |
Exterior & technical highlights:
Interior highlights:
The HOF 1955 is a tribute to the legendary and iconic 1955 Mercedes-Benz 300 SLR that dominated the Mille Miglia race. Honoring its pioneering spirit and racing excellence, the HOF 1955 blends history with cutting-edge modern technology. With first cars delivered in 2025 to customers, the HOF 1955 is also celebrating the 60th anniversary of the SLR's Mille Miglia win.
With a power output of 722 horsepower, the HOF 1955 ensures that its racing tribute is not only visual but also delivers the performance aesthetics befitting its legacy. This powerhouse performance underscores the car's homage to the golden age of motorsport, where speed and innovation defined greatness.
The silver paint and signature red racing numbers are a direct homage to the iconic SLR. A sport exhaust system, numerous carbon parts including hood, grill and underride protection, 24" forged wheels and many other modifications optimize both the aesthetic and performance of this tribute to this epic racing era.
Inside, the tartan upholstery brings vintage racing charm into the HOF 1955, while the HOF High-Performance Sports Seats with carbon finishes offer the perfect fusion of classic style and modern performance. A special detail is also the vintage style wood steering wheel and optional wood inlays that reference the original SLR.
| Model | HOF 1955 |
| Based on | Mercedes-Benz G 63 AMG |
| Displacement | 3,982 cm³ |
| Power | 722 hp / 531 kW |
| Torque | ~950 Nm |
| V Max | 240 km/h (limited) |
Exterior & technical highlights:
Interior highlights:
Responsible for the design of HOF's Collection No. 1 is Etienne Salomé, a highly regarded automobile designer with over a decade of experience as a leading designer for Bugatti. Known for his ability to merge artistry with functionality, Salomé brings a thoughtful and nuanced approach to every project.
Each HOF capsule collection draws inspiration from a variety of sources, blending contemporary luxury with historical significance. The HOF Rebel takes its cues from extreme sports and winter-season streetwear, while the HOF 1955 pays homage to the legendary 1955 Mercedes-Benz 300 SLR.
Both the HOF Rebel and the HOF 1955 are part of HOF's debut Collection No.1, each limited to an exclusive 10 units. With these models, HOF speaks directly to car collectors and enthusiasts, offering vehicles that combine craftsmanship, individuality, and cultural storytelling.
The global debut of these cars took place on December 13th in Dubai, recognized as one of the world's largest and most influential markets for the G-Class. This premiere highlights HOF's vision to merge its legacy with the modern luxury automotive scene.
Press Images
HOF Rebel
HOF 1955
HOF is an exclusive German car tailor specializing in the individualization of Mercedes-Benz cars in performance and design. With over 40 years of expertise in luxury car customization and a century of craftsmanship heritage, HOF offers an end-to-end Manufaktur experience, delivering bespoke solutions of the highest quality standards. Based in Sindelfingen, Germany, every HOF creation is meticulously handcrafted in collaboration with world-class partners and suppliers, ensuring exceptional German engineering and design.
HOF's philosophy is deeply rooted in the belief that every individual deserves a reflection of their personality in the cars they drive. Guided by this principle, HOF adopts a collection-driven approach, drawing inspiration from cultural moments and societal trends. Each year, HOF unveils up to three exclusive collections, each consisting of two to four cars, with every model limited to just ten meticulously crafted pieces.
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